Search engine optimisation is about articles, products and website rankings and having your content shown to people when they search for words relevant to a topic. While it's hard to compete with big companies on popular search terms, you can increase your chance of success by using long-tail keywords. These are more specific and usually have extra words. For example, it may be hard to rank for a general phrase such as 'cat t-shirt design', but you can find hidden related searches with some digging.
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